In an age of rapid scientific developments and increasingly accessible accurate information and misinformation, consumers desire more easily understandable and greater openness in the dissemination of reliable knowledge about nutrition, health and wellness, and sustainability impact. Food manufacturers now have a wealth of new options to use social media to communicate science and technology in a way that inspires the public to make educated decisions. In the absence of knowledge about science/technology, consumers may use values and emotions to make decisions about science/technology. Sometimes consumers prioritize information sources that reinforce their current beliefs. Professionals within the fields of food manufacturing and research sometimes struggle to effectively communicate with these consumers about important topics such as the fact or fiction behind them. Effective communication with the public who may not necessarily have the technical know-how is the responsibility of everyone involved in food production. Building trust, common values, ethics, and reputable expertise are necessary for effective communication on topics relating to food production. For a public who may not completely grasp where foods come from, it's important to know how to frame messages about the health and wellness, sustainability, and other benefits of dairy intake and how to convey those messages to them. The objective is to provide a deep dive into the strategies to effectively understand consumer perspectives, questions, and concerns and effectively answer them. Speakers will address their experience and strategies to effectively communicate science in a simplistic manner. The speakers will be able to provide insights into consumers’ minds when they see a message from food manufacturers and/or suppliers. The symposium will end with a real-life story to fight misinformation and how the speakers identified, planned, and effectively delivered to combat the misinformation by presenting science. Speaker: Allison Leibovich, MS