What problem are you addressing? New functional ingredients are being introduced to consumers to support their cognition, mood, energy, sleep and more often causing the demand for functional benefits to outpace the scientific evidence. What are the most important points the viewers should know? Though this leaves many food and beverage manufactures at a cross roads, thorough scientific evaluation, technology assessments, and understanding of the competitive landscape may provide manufactures the confidence needed to enter the emerging functional ingredient markets. What is the broader impact of this information? As such, the next generation of functional ingredients has provided a unique opportunity for the food industry to play a larger role in the holistic health of consumers. Speaker: Micaela Hayes, PhD