What problem are you addressing? The biggest challenge for biofortification right now is scaling and mainstreaming.  What are the most important points the viewers should know? To counter this challenge, the development sector has relied on traditional approaches for demand creation such as nutrition education and social behavior and communication strategies that have limited success at scale and require huge capital investments. What is the broader impact of this information? Commercialization of biofortification will attract food and beverage companies looking for plant based ingredients, functional ingredients, and sustainability that are all part of biofortification. Speaker: Tawanda Muzhingi, PhD