Sensory & Consumer researchers often deal with complex data and analyses which need to be made relevant and easily accessible to internal & external business partners and executives.  Well-written reports go a long way in building a strong reputation and demonstrates the author’s ability to think critically.  They can be tangible evidence that a manager uses to support a decision to promote the professional.  And, since Sensory & Consumer Science groups are often end up being the guardians of historical product and product development information, reports are a researcher’s legacy long after they have left the company.  In a world that now communicates in sound bites, reports not only need to be clear and well-organized, but also concise and compelling.  This session will provide guidance to the Sensory & Consumer Research professional to enhance their report-writing skills:  becoming a storyteller who both educates and provides actionable recommendations to a non-technical audience Speaker: Sharon Bender, MS